Profmax

Online store of clothing and of shoes for an active life.

Background
Basov Design helps Profmax to educate people how to start the active lifestyle within a short time period. Profmax is one of the leaders on Russian market with goods and services for athletes and travelers
What we did
Urbanisation process lead to active tourism market area decline. It doesn’t mean not that interest into for active tourism have faded. It is certainly not. The core challenge was in the type of audience that become more professional. Our studio took the challenge to create the re-brand the shop style and make new website that would attract categories of users had not involved before. Analyzing competitors we have focused on people that thought about ative tourism but do not know how to start. With the unique site technology that we made new user can get all necessary information within 5 minutes, easily compare goods and get qualified consultation online.
Result
Our team made a serious step ahead in the active tourism market involving new categories of users. With the new site Profmax got the serious revenue increasing and new loyal clients.